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Associate Professor Rita de Oliveira

Centre Executive Committee Member
Associate Professor Rita de Oliveira

I am an Associate Professor in Sport and Exercise Sciences and Lead of the Sport and Exercise Science Research Group. My work explores how context shapes behaviour. I examine how environments and task design influence the decisions people make in physical activity and sport. By analysing how behaviour in context, I aim to better understand why/how people move or choose not to.

Working with sport coaches, schools, clubs, and local authorities both nationally and internationally, I research, teach, and advise on how thoughtfully designed environments and tasks can invite movement, develop skills, and support lifelong participation in physical activity across all ages.


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