Professor Wendy Wills is Director of the NIHR ARC East of England and Director of the Centre for Research in Public Health and Community Care (CRIPACC). Wendy is an Associate Dean of Research for the School of Health and Social Work at the University of Hertfordshire, and was Co-Chief Investigator for the NIHR-funded PHIRST Connect until July 2022. She is the lead for the NIHR Applied Research Collaboration (ARC) East of England for the Prevention and Early Detection in Health and Social Care research theme. Her key areas of expertise include: food and eating practices; public health nutrition, malnutrition and obesity; children, young people, families and older people; and social inequalities